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Privacy Policy

This Policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

If you have any questions regarding this Policy and our privacy practices, you can telephone us on 01773 570444.

Who are we?

We’re A. B. Gee of Ripley Ltd (Company no. 1936299), your first choice for Toys and Hobby distribution. Our registered address is: A. B. Gee of Ripley Ltd, Asher Lane Business Park, Asher Lane, Ripley Derbyshire DE3 3SW.

You can contact us by post at the above address or by calling us on 01773 570444

How do we collect information from you?

Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so. This includes sharing it outside of our business. The law says we must have one or more of these reasons:

  • To fulfil a contract we have with you, or
  • When it is our legal duty, or
  • When it is in our legitimate interest, or
  • When you consent to it.

  • We obtain information about you when you use our website, for example, when you contact us about products and services, when you register for a trade account or if you register to receive one of our newsletters.

    We also collect information when you register for a new account, or contact us to update your details.

    We also collect information from 3rd parties including carrying out credit checks with credit referencing agencies.

    What type of information is collected from you?

    We may collect information about you or your business from the following sources:

  • Data you give to us i.e when you apply for our products and services, when you talk to us on the phone or in person, when you use our website, in emails and letters, in customer surveys, or if you take part in our competitions or promotions.
  • Data we collect when you use our services.
  • Data from third parties we work with.

  • We may collect information about you or your business to conduct trade with your business, such as telephone number, business addresses and email addresses, the personal information we collect may also include your name, address, email address, and telephone number.

    If you make a payment by card your card information is not held by us, it is collected by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

    How is your information used?

    Here is a list of all the ways that we may use your personal information, and which of the reasons we rely on to do so. This is also where we tell you what our legitimate interests are.

    What we use your personal information for

  • To manage our relationship with you or your business.
  • To develop new ways to meet our customers’ needs and to grow our business.
  • To develop and carry out marketing activities.
  • To study how our customers use products and services from us and other organisations.
  • Our reasons

  • Your consent.
  • Fulfilling contracts.
  • Our legitimate interests.
  • Our legal duty.
  • Our legitimate interests

  • Keeping our records up to date, working out which of our products and services may interest you and telling you about them.
  • Developing products and services, and what we charge for them.
  • Defining types of customers for new products or services.
  • Seeking your consent when we need it to contact you.
  • Being efficient about how we fulfil our legal duties.
  • How long do we keep your information?

    We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems only for as long as is necessary for the relevant activity, or for as long as is set out in any relevant contract you hold with us.

    Who has access to your information?

    We will not sell or rent your information to third parties.
    We will not share your information with third parties for marketing purposes. Third Party Service Providers working on our behalf:We may pass your information to our third-party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf, for example we will provide your address details to a delivery company in order for them to complete a shipment. When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties for direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime. We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

    Your choices

    You have a choice about receiving information from us. If you do not want to receive direct marketing communications from us, you can change your marketing preferences at any time by contacting your account representative, emailing [email protected], calling us on 01773 570444 or you may wish to write to us at A. B. Gee of Ripley Ltd, Asher Lane Business Park, Asher Lane, Ripley Derbyshire DE3 3SW. We will then not contact you for marketing purposes by email, post, phone or text message.

    How you can access and update your information

    The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please contact your account representative, email [email protected], calling us on 01773 570444 or you may wish to write to us at A. B. Gee of Ripley Ltd, Asher Lane Business Park, Asher Lane, Ripley Derbyshire DE3 3SW

    You have the right to ask for a copy of the information we hold about you.

    Security precautions in place to protect the loss, misuse or alteration of your information

    When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is protected by Encryption. When you are on a secure page, a lock icon will appear in the address bar of modern web browsers.

    While we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best efforts to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


    We may analyse your personal information to create a profile of your preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

    Use of 'cookies'

    Like many other websites, the A. B. Gee website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns. This helps us to improve our website and deliver a better, more personalised service.

    It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, please visit Turning cookies off may result in a loss of functionality when using our website.

    Links to other websites

    Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

    In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site.

    Transferring your information outside of Europe

    As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

    If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

    Review of this Policy

    We keep this Policy under regular review. This Policy was last updated in April 2018.

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